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Why your purpose in leadership matters so much…

leadership purpose success Nov 24, 2020

Dear Friend,

To conclude our series on leadership, I would like to focus on purpose in leadership.

The purpose of our lives is more compelling than personal fulfillment, peace of mind, or happiness. It defines our legacy: the way we shape people’s lives today and the impact we leave behind when we’re gone. It gives clearer, sharper definition to our reason for getting up each morning. Every leader must understand this.

It is not enough to have a title or coordinate a group of people. Ask yourself:

  • What is your purpose and that of your organization?
  • Does the purpose of your organization align with your personal purpose and value?
  • How far are you willing to go to achieve your mission(s)?

Leadership without a sense of direction or purpose is sure to give birth to mediocrity. When we are driven by purpose, we look for meaning in what we do and try to create enrichment and happiness in our lives and the lives of others. In that sense, purpose means identifying our reason for being. Excellent leadership is about inspiring and guiding people toward a common goal. To make it a success, you have to let purpose be the catalyst.


Be encouraged,


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