Blog Posts by Courtney McBath

Why is a mission statement essential for leaders?

life mission purpose Oct 06, 2020

“How do you know if your mission in life is finished? If you’re still alive, it isn’t.” —Richard Bach

The process of discovering our purpose is as different for each one of us as our varied personalities, backgrounds, and experiences. Some of us are adventurous; others value security. Nonetheless, we must understand that the process is as important as the destination.

Some coaches have noted, “Many people live with a secret deadly fear. They dread coming to the end having lived a meaningless life.” Finding a mission and fulfilling it is perhaps the most important activity in a person’s life. A person’s mission is to live by their core values—passionately, consistently, courageously, and compassionately.

Our mission is not an addendum to life. It is the controlling force. Daily, we face multiple situations in which our mission directs our choices. It charts our overarching...

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